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Starting a business can be very rewarding. But if you don’t do it the right way, it can become more of a chore and a headache than anything else. If you found the title interesting it is probably because this is one of your pain points. You’ve been at your business a good minute and you just aren’t seeing results. I’ve been there too and I’m going to share with you some of those things and what I have done to fix it.
Reasons Your Business Isn’t Growing:
- Its looks or seems boring
- Your product offerings are confusing
- Not utilizing social media (free traffic)
- Running paid ads with no clue as to what you are doing
- No website/links that don’t work
- Not speaking to your target audience/ not going where they are
- Failing to invest in your education
- Focusing on too many things at one time
- Trying to master all social media
Rather than create a list of do’s and don’ts I really wanted to just break things down for you. Grab your coffee or that bag of chips, whatever you enjoy sipping or snacking on and lets get right into each one of these points. After I explain each point, I’ll tell you exactly how to fix it. I never want to just tell you where you went wrong but don’t offer advice on how to fix the problem.
Looks or seems boring
This is something that a lot of businesses don’t think about. You can have the best business in the world but if it doesn’t look that way, people are not going to want to buy or support you. And it is not just about the business in itself.
If you appear boring on social media with the things that you post then people won’t be interested in it. It won’t catch people’s eyes and pull them in the way that your business posts should.
The Fix: The key is to post things that resonate with your audience. We’ll discuss target audience a little more later in this article. Remember, just because you like or find something interesting doesn’t mean that your audience will feel the same way.
Your Product Offerings are Confusing
You may be a store that sells many different things but they should all be related in one way or another. If you want to create a store that sells random things, that is your business but don’t be surprised if your business doesn’t grow.
For example, I have a beauty boutique and I named it this way because I not only sell beauty products but I also sell items that you would find inside a clothing boutique. When you think about it, beauty and boutiques can go hand in hand based on their product offerings.
If you had a beauty boutique you may decide to sell eyeshadow and blush palettes, lipstick, lip gloss, body butter, dresses, hats and sunglasses. Each one of these things give off a certain look that people, more specifically women want to purchase to look good or add to their looks.
Even if you had a furniture store you may sell mattresses, dining room sets, and home decor. Again, all of these things are related and people normally buy all of these things when they move into a new home, want to redo their current home, or just want to buy something new for the house.
Now, an example of things that do not go together. Let’s circle back to the beauty boutique example. If you have a beauty boutique you would not want to sell wireless earbuds, phone cases and universal chargers. These items are related to each other but not to the beauty boutique. You’ll want to make sure no one is confused about what you offer.
The Fix: Don’t say that you sell a little bit of everything when someone asks you what you sell. This is not a good marketing tactic. Why? Because you don’t literally sell a little of everything. Also, because this can confuse people and when you give them too many options as humans we tend not to choose at all. We do not want to have to work too hard when it comes to buying things we like.
Not Utilizing Social Media (free traffic)
Did you know that you can promote on social media for free? Every post counts towards getting you free traffic. I know they say that nothing in life is free but everything doesn’t have to cost money. Regularly posting on social media doesn’t cost money but it will cost you some time and effort.
If you do not have time and effort to spend on promoting your business then you may as well go back to a 9-5. Just being honest. Your business is going to require a lot of your attention at first, but once the momentum gets going you can pull back a tad bit.
Post on social media frequently. 4-5 times a day is a good number to start with. If you only have time to post 2 or 3 times a day, that works to. Just make sure you pick a number and stick with it. Be consistent. I can’t stress this enough. I know all too well that when you aren’t consistent, you will not see results.
The Fix: Use social media for what its good for. Be very consistent and create you a posting schedule to help with this. Make sure you are in it for the long run. Becoming a successful business owner is a journey not a sprint. Remember that.
Running Ads When You Have No Clue What You’re Doing
Running ads is not something that you just know how to do. It takes research and hands-on practice. You may have already tried to run ads on your own and needless to say it was a FLOP. That is okay. Running ads can be difficult if you aren’t familiar with them.
It is dangerous for your pockets when you run ads without knowing what you are doing. You will likely spend a ton of money and see very little ROI (return on investment). This can be a bummer especially if you had high hopes.
The Fix: Educate yourself on how to run ads before actually attempting to run ads. Do your research, talk to experts and learn as much as you can. This is the time where investing in yourself is of the utmost importance. Only run ads after you’ve learned enough that you feel comfortable and prepared to run ads. If all else fails and you can afford it, outsource your ad management to an advertising agency or ads manager.
No Website/Links that Don’t Work
The worst thing you can do is heavily promote and not have anywhere to send your audience. One of your goals may be to drive traffic to your business and make sales. But how can you do this if you don’t have a website or your links don’t work. Sometimes, it is out of your control because websites crash all the time and links break.
The Fix: Check your links and make sure everything works fine. Do this regularly and frequently. If you notice that your website or links are not operating then immediately work on a fix.
Not Speaking to Your Target Audience/Not Going Where They Are
Your target audience is important and you have to cater to this audience. These are your customers and clients. Without them, you wouldn’t be in business. So even if your following isn’t huge right now, it does not mean that no one is looking. Someone is seeing you and the work that you do. There are people that need the products or services you offer.
The Fix: Go where your target audience is at. This is how you are going to make sales and grow your business. Wherever on the internet your target audience is at, this is where you need to go. If it is Facebook, Instagram, or Pinterest, go there. Remember that your target audience is not going to be everywhere. You have to attract them to your business by going where they are and consistently showing up for them.
Failing to Invest in Your Education
Some people are so afraid to spend money before they actually start making money. I am a firm believer in the statement you have to spend money to make money. This is not to say that you have to spend thousands to make hundreds but you will always have to pay something. Do not believe these so called “gurus” who say that you can start a business for free. Nothing in life is free. If you know, you know.
The Fix: Don’t be afraid to invest in the right education. Do not just go out and buy the first course that gets thrown at you. There are a lot of courses out there. Research and purchase the courses that align with what you want the most.
Focusing on Too Many Things at One Time
This is a big one and I am guilty of it myself. I am a multi-passionate entrepreneur and it is hard for me to focus my efforts on just one thing. This is not always a good thing. Some people can focus on several things and do well but others lose focus and get discouraged because they aren’t devoting enough time to that one thing.
The Fix: You definitely need to know your limitations. Focus only on as many things as you can reasonably focus on while still growing as a business owner. If it is harming your business more than it is helping you, let it go.
Trying to Master All Social Media
This is another big one that I too am guilty of. Social media is one of the most talked about marketing tactics but what most influencers or gurus won’t tell you is that you do not have to be on every platform. So you go out and try to be everywhere at once and you get literally nowhere for the simple fact that you are doing too much.
The Fix: Choose one or two social media networks and try to master those. Do not pressure yourself or let anyone else pressure you into thinking that you have to do all the things. You do not.
Your business may be suffering because of a few mistakes you are making in your business. By following the steps in this article, you will be able to understand where you went wrong and how to fix it. I hope that your business grows exponentially after implementing the steps that I have laid out for you today!